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Chew Masters



Real Isssues, Real Solutions, Real Results

March 6th, 2009 · 1 Comment

February 24, 2009
Real Issues, Real Solutions, Real Results
In today’s challenging economic environment, it is more important than ever to address the issues that matter most to your customers. Now is the time to pay close attention to their changing behaviors and react appropriately.
In fact, a new report from Forrester Research shows that customer experience is [...]

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RAC Recap

March 6th, 2009 · No Comments

March 6, 2009
RAC Recap
Filed under: marketing — Zain Raj @ 5:38 pm
Not surprisingly, the 2009 Retail Advertising Conference was a huge success. This year, the conference was held in Las Vegas for the first time ever. (Unfortunately for me, Las Vegas was only slightly warmer than Chicago last week). It was great to experience the [...]

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Do You Know What You Don’t Know About The Economy?

March 6th, 2009 · No Comments

Do You Know What You Don’t
Know About the Economy?
The Federal Reserve Board has released the long-awaited results of the triennial Survey of Consumer Finances. The latest survey, taken in 2007, reveals the economic status of the average American household at the peak of economy. While economic conditions have changed for some, the report shows that [...]

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February Trending Report

March 6th, 2009 · No Comments

February Trending Report
I believe there is a clear trend emerging from the rubble of the recent economic downturn. Companies that maintained their focus and did not attempt to become something they were not continue to achieve superior results. This trend is reflected in the chart below, representing the most recently reported 12 month period for [...]

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What We Have Here is a Failure to Communicate

February 27th, 2009 · No Comments

Movie buffs know that line from the great Paul Newman movie, Cool Hand Luke. Newman, as the title character in the movie, seems to have some problems in the southern prison that he's in. Each time he breaks the rules, the warden says to him "What we have here is a failure to communicate."
I [...]

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TED: MIT Students Turn Internet Into a Sixth Human Sense — Video | Epicenter from Wired.com

February 26th, 2009 · No Comments

Clilly Castiglia, our Chief Discovery Officer (and also a PhD candidate at ::: SMARTlab Digital Media Institute ::: in London) just sent me over this article that is just darn cool! And, it points out the largest challenge that traditional advertising industry will have in the future. In a world where the consumer [...]

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Frazz Comic Strip

February 20th, 2009 · No Comments

This is so me!

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Some Random Thoughts for Friday the 13th

February 13th, 2009 · No Comments

On the train heading to work and had a couple of random thoughts. Not sure if they’ll end up being full posts, it’s more some quick streams on conciencousness right now

Just heard that Starbuck’s is introducing instant coffee to their menu and getting ready to do a heave promotion around that introduction. Seriously, [...]

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BRITE ‘09, The Center on Global Brand Leadership at Columbia Business School

February 11th, 2009 · No Comments

I’ll be twittering from the upcoming BRITE ‘09 program at Columbia on the 4th & 5th of March. We’ve participated in the past and it’s always a really good program. Some great speakers and some thought-provoking content, so click on the link below and get yourself registered!

The Center on Global Brand Leadership at [...]

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Springwise newsletter | 4 February 2009

February 8th, 2009 · No Comments

Springwise had several articles in their current issue about cool things and this was another one I liked. We actually presented an interactive vending machine to Coke (with 3D to boot!) a few years ago, but I guess I was ahead of my time once again. Happens a lot to me!

The International CES [...]

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