Loading ...Bloomingdale’s announcement in May that it would cease publishing its Bloomingdale’s By Mail catalog and merge that business into its Internet division had my phone ringing off the hook. Though I had been identified with the Bloomingdale’s catalog business in the early ’90s, the calls were misplaced: My role at Bloomingdale’s had been to manage [...]
PULL vs. PUSHMedia in the age of discovery |
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VALUE: THE NEW CONSUMER DEFINITION
February 20th, 2009 · No Comments
Today, where consumers choose to shop is very dependent on whom they believe offers the greatest value. The key, however, is to recognize that how shoppers define Value has changed - as have their definitions of Quality, Service, Selection, Store Conditions, Convenience and even Low Prices.
HOW HAS CONSUMERS’ VALUE EQUATION CHANGED?
Price
Yesterday: 60% of shoppers” ID’ed [...]
If A Customer Behaves In The Forest And No One Is Around To Analyze It…
January 31st, 2009 · No Comments
If A Customer Behaves In The Forest And No One Is Around To Analyze It…
January 31, 2009
Filed under: Analytics, brand strategy, crm, database, economic downturn, marketing, measurable — Zain Raj @ 4:12 am
Tags: marketing, loyalty, behavior, crm, recession, economy, customer behavior, strategy, Analytics, measureable
According to the Annual Marketing Survey by Alterian, companies will continue to [...]
The Most Social Brands of 2008
January 30th, 2009 · No Comments
Published: January 29, 2009 -Advertising Age
Pop quiz: What was the brand or branded product most often mentioned in social media at the end of last year?
If you guessed the iPhone, as probably 90% of you did, you’d be right. But you might be surprised at just how dominant Apple and its brands are in terms [...]
Greg Verdino: Marketing, Media & Trends: Brand building during tough times, Amex-style
January 28th, 2009 · No Comments
Greg Verdino has a good post about American Express CMO John Hayes keynote presentation at Mplanet this week. Yea, I should’ve been there, it seems like I missed a really good conference! The four main points are below, you’ll need to read Greg’s full post for the details!
At the end of his talk, [...]
Retailers prepare for a new, frugal future - Retail - msnbc.com
January 22nd, 2009 · No Comments
Here’s a round up of recent press of the state of the retail industry and, as expected, we’re starting off the year with lots of trouble brewing for our retailers. As we say a lot here, however, some of these problems are self-inflicted, with way too many brands selling pretty much the same thing [...]
Random Jack Bauer Fact: Top One Hundred Facts
January 21st, 2009 · No Comments
Now that 24 is back on the air, I found this last from a few years back listing the top 100 facts about Jack Bauer. In no particular order, here are some of my favorites. Check out the whole list, it’s a hoot! The one thing missing from the list, though, is [...]
OfficeMax Overhauls to Target Women
January 16th, 2009 · No Comments
Research Prompts Retailer to Make Over Its Marketing Materials
By Natalie Zmuda
Published: January 15, 2009
NEW YORK (AdAge.com) — Women rule the office. At least that’s what OfficeMax has come to believe, leading the retailer to revamp everything from circulars to catalogs to its website.
Cinema spots for the new campaign show a drab office being taken over [...]
The Role of Design in an Economic Downturn | The Customer Experience Labs
January 14th, 2009 · No Comments
There’s a very good piece at the Customer Experience Lab about the role of experience in a down economy. Here’s an excerpt that talks about the Apple stores:
There are some and my personal favorite is an analysis in BusinessWeek from May 2001 (Sorry Steve, Here’s Why Apple Stores Won’t Work) where the author outlines [...]
AdScam/The Horror! : I’m PC… And I’m not talking Microsoft!
January 13th, 2009 · No Comments
Nothing I can add to these post from George Parker over at Adscam other then to say if you’re not reading him every day, you should be! Sitting in my office laughing out loud while reading this!
On the BBC news today, here in England (I’m over for a short time on family business) it [...]
