Loading ...I attended the “Marketing ROI in a Down Economy” session yesterday at RAC. It’s foremost on the minds of everyone, as evidenced by the lively discussion and candid comments in the session. In particular, two statements stuck with me: “using ROI only as a metric can stifle creativity and innovation” and “a downturn is [...]
LIVE CHEWS FROM RAC2009
Live from RAC2009
January 31st, 2009 · 1 Comment
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Live from RAC2009
January 31st, 2009 · 1 Comment
This category is for posting live commentary straight from the conference. Please feel free to contribute.
To do so you need to first Register at which time you get access to Posting.
