Loading ...February 24, 2009
Real Issues, Real Solutions, Real Results
In today’s challenging economic environment, it is more important than ever to address the issues that matter most to your customers. Now is the time to pay close attention to their changing behaviors and react appropriately.
In fact, a new report from Forrester Research shows that customer experience is [...]
Zain Raj
Real Isssues, Real Solutions, Real Results
March 6th, 2009 · 1 Comment
RAC Recap
March 6th, 2009 · No Comments
March 6, 2009
RAC Recap
Filed under: marketing — Zain Raj @ 5:38 pm
Not surprisingly, the 2009 Retail Advertising Conference was a huge success. This year, the conference was held in Las Vegas for the first time ever. (Unfortunately for me, Las Vegas was only slightly warmer than Chicago last week). It was great to experience the [...]
Black Friday Behavior Versus Attitudes
February 1st, 2009 · No Comments
For the last few months, retail industry experts and research firms have been predicting some pretty grim holiday sales numbers. It is no secret that our country is experiencing tough economic times. However, this “Black Friday” surprised many with an increase in sales of 3 percent from last year, according to research firm ShopperTrak RCT [...]
Loyalty. How Do You Do It Right?
February 1st, 2009 · No Comments
The idea of inviting customers to join a program, then encourage them to continue trading in exchange for rewards has had a long and distinguished history; from retail to air travel, from magazine subscriptions to credit cards.
Because only one in ten programs really work there are skeptics. Their problems usually come from the L word [...]
Silver Lining: Using the Economic Downturn to Win Sustainable Customer Loyalty
February 1st, 2009 · No Comments
I bet everyone will agree that we are in a significant economic downturn. Consumer confidence is hitting all time lows. Their net worth is declining. Their costs are increasing. They are buying less and they’re focusing on what they need instead of what they want.
This is a problem for marketers. How do you create demand [...]
Strengthening the Euro RSCG Data and CRM capabilities
February 1st, 2009 · No Comments
We recently realigned American Student List (ASL), the nation’s leading provider of student and youth marketing data with Euro RSCG Discovery. Clients now more than ever are seeking a unified solution to their marketing challenges, especially when trying to reach Millennials. By adding the 37 years of expertise that ASL has in targeting and [...]
Error Message: Are You Sure You Want to Quit this Ad Campaign?
February 1st, 2009 · No Comments
Check out the Vanity Fair website, where I give my viewpoint on the new Microsoft advertising campaign featuring Jerry Seinfeld.
Error Message: Are You Sure You Want to Quit this Ad Campaign?
GREEN is GOOD for Business
February 1st, 2009 · No Comments
Green used to be “Nice-to-do.”Ten years ago, the common belief among retail marketers was that programs which benefited the community or the environment were merely supplemental to their business strategy – something to make them appear favorable in the eyes of their consumers. These projects were shuffled off to the corporate communications or investor relations [...]
What’s Hot with the Conscientious Consumer
February 1st, 2009 · No Comments
Wal-mart’s done it. Home Depot, too. Now what? How will marketers make their “green” strategy relevant, ownable and part of the bigger movement of conscientious consumerism. Here’s a quick look around the world at trends and ideas that will shape the green landscape in 2008.
Check out the full newsletter What’s Hot with the Conscientious Consumer
[...]
When it comes to iconic status, some brands have it, while others never will.
February 1st, 2009 · No Comments
Read this recent ‘Eye of the Icon’ article from The Hub.
A ROUNDTABLE DISCUSSION FEATURING:
Andrea SpiegelJetBlue Airways
Joe TripodiAllstate Insurance
Kellie KrugVisa U.S.A.
Zain RajEuro RSCG Chicago
Real Isssues, Real Solutions, Real Results
March 6th, 2009 · 1 Comment
RAC Recap
March 6th, 2009 · No Comments
March 6, 2009
RAC Recap
Filed under: marketing — Zain Raj @ 5:38 pm
Not surprisingly, the 2009 Retail Advertising Conference was a huge success. This year, the conference was held in Las Vegas for the first time ever. (Unfortunately for me, Las Vegas was only slightly warmer than Chicago last week). It was great to experience the [...]
Black Friday Behavior Versus Attitudes
February 1st, 2009 · No Comments
For the last few months, retail industry experts and research firms have been predicting some pretty grim holiday sales numbers. It is no secret that our country is experiencing tough economic times. However, this “Black Friday” surprised many with an increase in sales of 3 percent from last year, according to research firm ShopperTrak RCT [...]
Loyalty. How Do You Do It Right?
February 1st, 2009 · No Comments
The idea of inviting customers to join a program, then encourage them to continue trading in exchange for rewards has had a long and distinguished history; from retail to air travel, from magazine subscriptions to credit cards.
Because only one in ten programs really work there are skeptics. Their problems usually come from the L word [...]
Silver Lining: Using the Economic Downturn to Win Sustainable Customer Loyalty
February 1st, 2009 · No Comments
I bet everyone will agree that we are in a significant economic downturn. Consumer confidence is hitting all time lows. Their net worth is declining. Their costs are increasing. They are buying less and they’re focusing on what they need instead of what they want.
This is a problem for marketers. How do you create demand [...]
Strengthening the Euro RSCG Data and CRM capabilities
February 1st, 2009 · No Comments
We recently realigned American Student List (ASL), the nation’s leading provider of student and youth marketing data with Euro RSCG Discovery. Clients now more than ever are seeking a unified solution to their marketing challenges, especially when trying to reach Millennials. By adding the 37 years of expertise that ASL has in targeting and [...]
Error Message: Are You Sure You Want to Quit this Ad Campaign?
February 1st, 2009 · No Comments
Check out the Vanity Fair website, where I give my viewpoint on the new Microsoft advertising campaign featuring Jerry Seinfeld.
Error Message: Are You Sure You Want to Quit this Ad Campaign?
GREEN is GOOD for Business
February 1st, 2009 · No Comments
Green used to be “Nice-to-do.”Ten years ago, the common belief among retail marketers was that programs which benefited the community or the environment were merely supplemental to their business strategy – something to make them appear favorable in the eyes of their consumers. These projects were shuffled off to the corporate communications or investor relations [...]
What’s Hot with the Conscientious Consumer
February 1st, 2009 · No Comments
Wal-mart’s done it. Home Depot, too. Now what? How will marketers make their “green” strategy relevant, ownable and part of the bigger movement of conscientious consumerism. Here’s a quick look around the world at trends and ideas that will shape the green landscape in 2008.
Check out the full newsletter What’s Hot with the Conscientious Consumer
[...]
When it comes to iconic status, some brands have it, while others never will.
February 1st, 2009 · No Comments
Read this recent ‘Eye of the Icon’ article from The Hub.
A ROUNDTABLE DISCUSSION FEATURING:
Andrea SpiegelJetBlue Airways
Joe TripodiAllstate Insurance
Kellie KrugVisa U.S.A.
Zain RajEuro RSCG Chicago
