Loading ...I attended the “Marketing ROI in a Down Economy” session yesterday at RAC. It’s foremost on the minds of everyone, as evidenced by the lively discussion and candid comments in the session. In particular, two statements stuck with me: “using ROI only as a metric can stifle creativity and innovation” and “a downturn is [...]
SHOPPING FOR IDEAS
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We're shopping for Idea Shoppers. Send us newsworthy stories and links to sfi@chew-on-this.orgReal Traits of Successful People
February 20th, 2009 · 1 Comment
You don’t have to look far to find evidence that things in the American economy are not going that well. Okay, for all intents and purposes, times stink.
It seems like every day there is another story of a Wall Street scandal, some greedy and deceptive executive or firm bilking consumers out of their hard-earned money [...]
VALUE: THE NEW CONSUMER DEFINITION
February 20th, 2009 · No Comments
Today, where consumers choose to shop is very dependent on whom they believe offers the greatest value. The key, however, is to recognize that how shoppers define Value has changed - as have their definitions of Quality, Service, Selection, Store Conditions, Convenience and even Low Prices.
HOW HAS CONSUMERS’ VALUE EQUATION CHANGED?
Price
Yesterday: 60% of shoppers” ID’ed [...]
Great Ideas Come From Those Who Are Willing to Experiment
February 4th, 2009 · No Comments
Great Ideas Come From Those Who Are Willing to Experiment
Stop Mining the Past for Inspiration
by Jonathan Salem Baskin
Published: January 26, 2009
Most go-forward business decisions are made based on examples of the past: case histories, models of what worked. It’s certainly the case for branding and marketing strategies. “I want to do something like that” is [...]
If A Customer Behaves In The Forest And No One Is Around To Analyze It…
January 31st, 2009 · No Comments
If A Customer Behaves In The Forest And No One Is Around To Analyze It…
January 31, 2009
Filed under: Analytics, brand strategy, crm, database, economic downturn, marketing, measurable — Zain Raj @ 4:12 am
Tags: marketing, loyalty, behavior, crm, recession, economy, customer behavior, strategy, Analytics, measureable
According to the Annual Marketing Survey by Alterian, companies will continue to [...]
The Most Social Brands of 2008
January 30th, 2009 · No Comments
Published: January 29, 2009 -Advertising Age
Pop quiz: What was the brand or branded product most often mentioned in social media at the end of last year?
If you guessed the iPhone, as probably 90% of you did, you’d be right. But you might be surprised at just how dominant Apple and its brands are in terms [...]
Maybe we Complain a Little Too Much?
January 22nd, 2009 · No Comments
Is it possible that sometimes we just expect too much in this connected, fast moving world? During last year’s Motrin controversy, one of the main complaints was that no one responded over the weekend. To people complaining about an ad they didn’t like.
And now, they complaining that they haven’t updated the White House web [...]
Marketing Strategy Conference - Mplanet Home
January 22nd, 2009 · No Comments
I’m behind in writing about this event (sorry Rachelle!), coming up on the 26th - 28th of January, in Orlando. They have a great program, with a lot of new speakers covering a very wide range topics. Some of the topics to be covered include:
Getting Heard in a Sea of InformationXerox Chairman and [...]
Super Bowl Celebrations to Include Family, Friends and a Lot of Snacks
January 22nd, 2009 · No Comments
For Immediate Release
Kathy Grannis (202) 783-7971 or grannisk@nrf.com
www.rama-nrf.org
Super Bowl Celebrations to Include Family, Friends and a Lot of Snacks
–One in Four Viewers Says Ads are Most Important Part–
Washington, January 22, 2009 – It’s almost February, meaning that football enthusiasts across the country are gearing up for one of their favorite days of the year: the [...]
Its Great to Be a Grandparent
January 22nd, 2009 · No Comments
A very good friend of the Lab (FOB’s, as we like to call them!), Andy Edelman, is working on a great new personal project called It’s Great to be a Grandparent and he’s looking for grandparent stories. For example, I’ll be sending him several, including this one:
My father passed away when Sydney was just over [...]
