Loading ...If you are inquisitive about the psychology of why people make purchase decisions, you will love this book! I’ve read several authors in this same vein including Kevin Roberts, Paco Underhill, Martin Lindstrom and BJ Bueno. Kevin Roberts talks about how consumers think and feel about brands, Paco Underhill reports on his video observations of [...]
LONG CHEWS
Good reads compiled by
Todd Alexander
Good Business: Leadership, Flow, and the Making of Meaning by Mihaly Csikszentmihalyi
November 24th, 2008 · No Comments
Good Business; Leadership, Flow, and the Making of Meaning
Mihaly Csikszentmihalyi
I found this book to be a fabulous journey of self-discovery. It showed me how to celebrate my uniqueness both in my personal life and also in the workplace. Mihaly gives us a the equivalent to a google map (complete with turning directions) to achieve personal and corporate success.
We’ve all [...]
How to Build Brands in Digital Age by Allen Adamson
October 21st, 2008 · No Comments
From Advertising Age 10-22-2008
Book Excerpt: As Marketers Deal With Fragmentation, the Idea Should Drive the Media, Not the Other Way Around
By Allen Adamson
Published: October 20, 2008
Allen Adamson
We are absolutely awash in news and information. Between the election and the economy, the weather and the price of fuel, it feels, to paraphrase a line from the [...]
Marketing To Women by Martha Barletta
October 6th, 2008 · No Comments
Marketing to Women: How to Understand, Reach and Increase Your Share of the World’s Largest Market Segment by Marti Barletta
It is one of the best marketing insights books I’ve read. I give it a ten out of ten for both wisdom and relevance. I’ve gifted away at least ten copies to my customers and friends. [...]
Made To Stick by Chip Heath and Dan Heath
October 6th, 2008 · No Comments
My personal formula for success:
Success = (Knowledge + Talent) x Sticky Attitude
Chip and Dan Heath have given us a great recipe for a sticky attitude. In their book Made to Stick, they give us a check-off list of six qualities our ideas and presentations should have to make them memorable to our audience. They are:
1. [...]
Secret of the Super Sweet Spot
September 23rd, 2008 · No Comments
The successful Mark begins with the Super Sweet Spot !
There is no denying that branding works … done right.
There are many success stories to prove the point. There are also many failures. These failures in most cases trace back to a belief that if we just come up with a clever, catchy Mark and repeat [...]
Hot, Flat, and Crowded by Thomas L. Friedman
September 23rd, 2008 · No Comments
If you read Friedman’s “The World Is Flat” you know that he is a poignant writer. The message in this book - Hot, Flat, and Crowded - is no less scary. To Flat he has added Hot and Crowded. The scenario he presents of the world today and the immediate future is bleak, unless [...]
