Loading ...If you are inquisitive about the psychology of why people make purchase decisions, you will love this book! I’ve read several authors in this same vein including Kevin Roberts, Paco Underhill, Martin Lindstrom and BJ Bueno. Kevin Roberts talks about how consumers think and feel about brands, Paco Underhill reports on his video observations of [...]
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Tell us what’s eating you
Real Isssues, Real Solutions, Real Results
March 6th, 2009 · 1 Comment
February 24, 2009
Real Issues, Real Solutions, Real Results
In today’s challenging economic environment, it is more important than ever to address the issues that matter most to your customers. Now is the time to pay close attention to their changing behaviors and react appropriately.
In fact, a new report from Forrester Research shows that customer experience is [...]
February Trending Report
March 6th, 2009 · No Comments
February Trending Report
I believe there is a clear trend emerging from the rubble of the recent economic downturn. Companies that maintained their focus and did not attempt to become something they were not continue to achieve superior results. This trend is reflected in the chart below, representing the most recently reported 12 month period for [...]
Bamboo apparel
March 1st, 2009 · No Comments
Hello,
I am helping my client to sell bamboo sleepwear, and men’s bamboo polo shirts.
Are there rep firms out there that distribute to specailty apparel retailers? What would you suggest as a best practices go-to-market strategy?
National Shopping Behavior Study
January 9th, 2009 · No Comments
National Shopping Behavior Study
Each year in December the National Shopping Behavior Study reveals consumers’ answers to carefully crafted questions that shows what motivates them to shop where they do and what matters to them most when shopping.
The ninth annual National Shopping Behavior Study showed that consumers continued a six-year trend of steering away from department [...]
“Action speaks louder than words but not nearly as often.”
December 9th, 2008 · No Comments
The Daily Chew is meant to offer a profound thought provoking idea - something to Chew On every day.
So, feel free to add your own, or send it to Kent@chew-on-this.org
Why Walmart’s winning
December 8th, 2008 · 1 Comment
Why Walmart’s Winning: Gas Prices Pump up Retailer’s Sales
Flush With Fuel Savings Store’s Average Shoppers More Likely to Spend
By Jack Neff
Published: December 08, 2008
BATAVIA, Ohio (AdAge.com) — “This is Walmart time,” said the retailer’s outgoing CEO, Lee Scott, at an October analyst conference. And he’s right, in more ways than one.
Not only are wealthier shoppers [...]
Repeat Ad Nauseam: TV Spots Risk Driving Consumers Away - Advertising Age - MediaWorks
December 1st, 2008 · No Comments
Wow, people don’t like repetitive commercials. There’s a news story, if ever I heard one! The truth is, this has been a complaint probably as long as there’s been advertising. In fact, take a look at the quote below from Samuel Johnson, written somewhere around 1758. This is why people don’t [...]
Black Friday Spending
November 29th, 2008 · No Comments
Holiday shoppers are spending
Research firm says Black Friday sales up 3%, thanks to deep discounts, in cautious start to the season.
By Parija B. Kavilanz, CNNMoney.com senior writer
Last Updated: November 29, 2008: 3:36 PM ET
NEW YORK (CNNMoney.com) — Holiday shoppers continued their trek to malls and big-box stores Saturday, amid early indications of slightly higher [...]
