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REAL STORIES. REAL SOLUTIONS. REAL INSPIRATION. February 25-27, Mandalay Bay Hotel, Las Vegas

RAC in Vegas offers an opportunity to ignite your creative juices despite the struggling economy. Be prepared for more than 60 actionable take-aways that will be a map to retail success once you’re back in the office, including: How to defend your marketing budget in a challenging economy, strategies to measure and prove marketing effectiveness to those around you, tips to create an experiential store environment, how to host special in-store events, tips to explode your ideas during a PowerPoint pre-sentation, methods to achieve true brand harmony with in-store design, ways to stimulate positive brand karma in the digital world, communication tips that suggest authenticity, how an organic process and community participation can inspire creativity, powerful pitches that trigger success and many more tips from marketing pros making their mark in today’s economy. Read More
FEATURED PRESENTERS
ENOUGH TALK. CHEW ON THIS GUM.
At the 2008 Retail Advertising Conference, “Make Your Mark And Make It Stick,” our friends at Sticky had us put our money where our mouths are, inspiring attendees to create a new brand of gum, named Chew On This. We’re proud to announce that the gum is now real! The packs feature stories written by Sticky and collectible artwork from some of the world’s best young illustrators. NOW WE NEED YOU TO SUPPORT AND PROMOTE THIS SPECIAL PROJECT. Proceeds from sales will benefit the Randy Curtis Award, for students at the Columbus College of Art & Design. Cartons of 12 packs are $25 each, four for $100. Makes a great office gift ! Order yours here now.


Artwork by Jason Yates of Fast Friends, Los Angeles. www.fastfriendsinc.com

Like a vision from a Tom Robbins novel or a preview of IT’s next trick, the lives of two men 5000 miles apart were suddenly on a cosmic collision course — that course for the one being dinner and for the other, lunch.

At 6:23pm and 12:23pm, respectively, amidst the bustle of Nanning International Airport and Naples’ Piazza Garibaldi, baggage handler Hu Jiang and bus driver Giovanni Abruzzo were simultaneously and routinely completing what each had six days a week for the past six years.

Noodles.
Continue to chew on this story and help support the Randy Curtis Award here.


Artwork by Evgeny Kiselev, St. Petersburg, Russia. www.ekiselev.com

When Jerome awoke that fateful Friday morning, he was the same — aside from the infinite and infinitesimal molecular changes that occur in each of us every Planck time — as he’d been the previous 16,082 days (8,594 as a paid creative guy), except for one unnoticeable difference.

Where clever wordplay and compelling premises once sprung like Evian from la terre, there was now a hole in his head. A void. A being but nothingness. He had no idea what had been done or how, but of this he was certain:

He had no ideas.
Continue to chew on this story and help support the Randy Curtis Award here.


Artwork by Marumiyan, Fukuoka City, Japan. www.marumiyan.com

Do you enjoy watching other people?

Do you fantasize about wearing costumes or disguises?

Would you like to have multiple passports?

Are you attracted to danger?

Have you ever wanted to know how to “bug” an office or wiretap a phone?

Would you like to surveille?

Can you keep a secret?

If you answered “yes” to any of these questions, you may be Spy Curious.
Continue to chew on this story and help support the Randy Curtis Award here.

WHAT’S THIS JEENEE DOING ON MY GUM?
Your Chew On This gum is completely interactive. On the back of each pack, you’ll notice a link to JEENEE.ME, a cool new service called mobile wish fulfillment, powered by ViralMesh. With JEENEE, you can snap a photo of each gum pack artwork with your mobile device camera and then email or MMS it for special rewards and prizes. For the Foreign Exchange pack, send it to foreign@jeenee.me For The Great Brain Robbery, send it to brain@jeenee.me For Spy Curious, it’s spy@jeenee.me Solve the challenging Spy Curious quiz on your mobile and you could win a great spy gadget.